A Journey of Impact SMEC builds trust with their audience and makes ambassadors of employees on LinkedIn Location: Australia | No. of Employees: 5,500+ | Industry: Civil Engineering Objectives Approach • • • • • • • • SMEC wanted to establish themselves as a world-class, specialist infrastructure brand and an employer of choice in the industry. To do this, they opted for an audience-driven segmentation for their 70 Years of Impact campaign: Engage and strengthen relationships with key clients, measure the progress through event participation and achieve a 2% increase in Net Promoter Score (NPS). Generate pride and empower SMEC employees to be brand advocates. This was to be measured by engagement on the internal global social network and an in

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