VISIT US PARSELY.COM READ PAST CASE STUDIES WWW.PARSELY.COM/RESOURCES CASE STUDY Mashable (www.mashable.com) is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. Mashable’s use of Parse.ly’s Data Pipeline About Mashable As a digital-only, startup media company, Mashable has always relied on data to help inform its editorial choices. The latest step in its evolution brings this strategy even more into focus as the organization has brought together previously separate teams, audience development, video, social and more, into one content team. Their mission is to focus on the best way to tell

Join for free to read