VISIT US PARSELY.COM READ PAST CASE STUDIES WWW.PARSELY.COM/RESOURCES Of the 40 or so editors across NAPCO, fewer than ten felt comfortable with Google Analytics. Now with Parse.ly, 33 NAPCO editors log in at least once a month and they generate recurring reports that update over 50 people with the latest analytics. CASE STUDY How to change corporate culture with access to data NAPCO editors using Google Analytics NAPCO editors using Parse.ly In 2015, Dave Leskusky, president at NAPCO Media, took a look at the media company’s overall corporate structure and realized that there was a disconnect between the content his team was producing, its audience development strategies, and its approach to sales. The biggest disconnect? The company considered ad revenue to be paramount; content

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