Visit marketing.linkedin.com to get started with LinkedIn Marketing Solutions. Challenge • To drive high-intent leads that fit a specific Ideal Customer Profile on a modest marketing budget despite being a young challenger brand with lower brand awareness in key markets like USA and UK • To increase audience understanding of its unique product build Headquarters: San Francisco, California | No. of Employees: 51 – 200 | Industry: Computer Services builds a high velocity pipeline with brand marketing Approach • Shifted from lead generation campaigns on LinkedIn that were producing 2% MQL-to-SQL conversion rate to a brand-to-demand strategy that eventually generated 6X the results • Invested in top- and mid-funnel content to raise awareness and deepen product knowledge a

Join for free to read