Case Study

RingCentral optimizes its marketing funnel from top to bottom with LinkedIn Audience Network

RingCentral optimizes its marketing funnel from top to bottom with LinkedIn Audience Network

RingCentral optimizes its marketing funnel from top to bottom with LinkedIn Audience Network About RingCentral RingCentral, Inc. (NYSE: RNG) is a leading provider of global business cloud communications, video meetings, collaboration, and contact center solutions. Its Message Video PhoneTM (MVP®) platform offers a more flexible and cost effective alternative to legacy on-premises PBX and video conferencing systems and empowers modern mobile and distributed workforces to communicate, collaborate, and connect via any mode, any device, and any location. Goal Target Relevant Audiences Employees Industry 5,000+ Software Headquarters Reach Belmont, California, USA Global Historically, RingCentral had focused on demand marketing tactics, but it was eager to ramp up proactive br

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