The guidebook outlines a blueprint for digital marketing budgeting in 2024, emphasizing the importance of aligning budgets with goals, leveraging metrics, and adapting to market changes. It suggests starting with clear objectives, understanding metrics, and considering historical trends and industry factors. The process involves forecasting, requesting, refining, and implementing budgets, utilizing scenario-based forecasting and iterative refinement. It warns against common pitfalls like overextension, late changes in priorities, and rigid adherence to past approaches. The text also addresses incorporating AI, answering common questions about budgeting, and offers expert assistance.

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