Guide
ARE YOU READY TO GET READY FOR AI?
"Are You Ready to Get Ready for AI?" by Robert Rose & Cathy McKnight explores Generative AI's role in marketing. It emphasizes the importance of understanding AI readiness through established content processes. The text discusses the current state of AI adoption, the need for strategic workflows, and recommends steps to integrate AI effectively. Generative AI offers potential benefits like automated content creation, but success requires aligning AI with existing strategies and processes. The Content Advisory provides insights and consulting services in this domain.
