A composable DXP is a modular digital ecosystem that enables marketers to create, manage, and optimize personalized customer experiences with unmatched flexibility, agility, and scalability. Unlike monolithic DXPs, composable DXPs allow businesses to integrate best-in-class tools tailored to their needs, reducing costs and vendor lock-in while supporting faster implementation and innovation. Crownpeak’s composable DXP empowers marketers with a hybrid headless CMS, AI-powered personalization, content-driven commerce, and tools for accessibility, privacy, and consent management. This approach enhances speed, autonomy, and future readiness, enabling teams to evolve their digital strategies incrementally while delivering impactful customer experiences.

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