1 Case Study – Retail Entry and Acquisition Market Study of the Retail Industry The challenge A Middle-Eastern conglomerate specialized in retail, hospitality and mall management across 17 countries wanted to enter the Malaysian retail and hospitality market through either organic or acquisition growth. The objectives of the study were to gain an understanding of Malaysia’s demographics and private consumption market Market size and growth potential of the retail sector Profiles and performance of various retailers Customers’ decision making process and criteria Key success factors for foreign retailers in the Malaysia retail market 2 Case Study – Retail Entry and Acquisition Market Study of the Retail Industry The process Spire embarked on the study by first observi

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