1 Case Study – Auto Assembly Line Tools Market Validation Study in China The challenge A leading auto assembly tool manufacturer faced a flat-line in sales. It sought to boost shipments and increase market share for hand-held tools used in automotive assembly in the China market – a critical geographic segment. The objectives of the study were to conduct an independent analysis on the auto assembly line tool market in China in order to confirm the company’s internal findings, obtain additional competitive intelligence and unlock insights for new growth possibilities. The process Spire conducted secondary research on current market conditions to source for key local market players. Interviews with trade associations and relevant government bodies were carried out to suppor

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