1 Case Study – Water Filters Market Market & Customer Insight Study for Water Filters in Malaysia The challenge A global home products corporation sought to venture into the counter top water filters market in Malaysia. The objectives of the study were to: Obtain a clear understanding on the market potential of the counter top water filters market Evaluate pricing structure, promotional strategies to market and operational factor considerations The process Spire conducted in-depth interviews with competitors in the counter top water filter industry in Malaysia and held focus group discussions with users and non-users of water filters. In-depth interviews with competitors in the counter top water filter industry Focus group discussions with users and non-users of wate

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