1 Case Study – Direct Selling Industry Market Environment Research on Direct Selling Industry in Indonesia The challenge A US-headquartered and major direct selling company (one of the top-three players in Indonesia) wanted to understand the overall market competition and trends in direct selling industry in Indonesia. The objectives of the study were to: Understand the market size and growth, major players’ market share and industry trends Benchmark strategic directions and operational factors from other leading direct selling players in Indonesia Introduce new channels and selling strategies to client (novel channels) to enhance client’s sales channels and increase revenue 2 Case Study – Direct Selling Industry Market Environment Research on Direct Selling Industry in

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