PetsPyjamas know that no two pet owners are the same. So why should they receive the same emails with the same messaging? To make their emails more relevant, the pet retailer uses Upland Adestra’s Automation Program Builder to send targeted communications from the start of a customer’s journey and throughout their lifecycle. With this strategy PetsPyjamas not only achieve better engagement, they gain insight into their customers’ interests and ultimately increase revenue. Who? PetsPyjamas is an award-winning pet lifestyle website featuring more than 10,000 pet accessories, toys and treats, as well as hundreds of bookable pet- friendly hotels, cottages and B&Bs, where your dog really is as welcome as you are. The Challenge PetsPyjamas acquire new email sign-ups from a range of sourc

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