American lifestyle brand adapts its emails to each recipientinfo@dynamicyield.com For nearly 50 years, a leading American retailer has specialized in casual clothing, luggage, and home furnishings. Known for its quality and legendary service, the lifestyle brand has grown from a mail-order catalog business to a publicly-traded organization with over 5,000 employees. With the majority of revenue now coming from online sales, email marketing is critical to reaching its broad customer base. But amid high competition, the brand set off on a mission to adapt its email campaigns based on the meaningful interactions users were making on the site. Fast forward and its team is using Dynamic Yield to drive greater relevance and engagement across channels. Summary Leading clothing and acces

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