Leading American financial services company increases credit card applications with personalization Since its inception, the prominent American financial services company has put its customers at the core of its operations, always focusing on helping them achieve their financial goals. Home to a number of consumer and business financial services, including but not limited to credit services, financing and loyalty programs, and saving solutions, the institution needed to ease the discovery process for its various offerings. The team is committed to putting its people first and began searching for a solution that would enable them to better guide their customers – both new and returning – to the products and services that best suit their needs. The team turned to Dynamic Yield, tap

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