www.redeye.com RedEye International Ltd. 35-38 New Bridge Street Blackfriars London EC4V 6BW Registered in England No. 4035064 www.redeye.com THE CHALLENGE For any brand, in any industry, customer acquisition is both one of the most important activities but also one of the costliest. Therefore, applications that help marketers maximise that investment are of real value. LV= wanted to be able to employ a Marketing Automation platform that would allow them to convert as many quotes into policy holders as possible by delivering an experience that would set them apart in the marketplace. LV= is one of the UK’s largest insurers, founded in 1843 in Liverpool. LV= is a leading financial services provider, employing over 5,500 people, with over 5.8 million customers. LV= is best kno

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