www.redeye.com BUYAGIFT BEHAVIOURAL EMAIL PROGRAMME THE CHALLENGE Buyagift’s aim is to always deliver highly targeted and relevant email campaigns. In the past Buyagift has seen that as well as generating an impressive response rate in terms of sales. Buyagift see an average of 730,000 visitors to their website on a monthly basis. The challenge for Buyagift was to ensure that visitors to the website and their overall customer base were sent communications that were appropriate, to encourage repeat purchase. The main objectives of this project were to encourage positive reviews for customer experiences; create customer loyalty and engagement and ultimately increase revenue. THE SOLUTION The behavioural emails were set up by RedEye within their Marketing Automation Solution Plat

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