www.redeye.com BREAKFREE HOLIDAYS EMAIL CONVERSION RATE FAR EXCEEDS EXPECTATIONS THE RESULTS Following a busy year of making improvements to the BreakFree Holidays email channel, their target of a 1% increase in email conversion rate was not only met but exceeded. When they joined RedEye they had a conversion rate of 3.20% and after the year was over we had achieved an 85% increase leading to a conversion rate of 5.91%. On top of this bookings were also increased by 54% YOY and overall revenue from the email channel was increased was 1542%. THE CHALLENGE When new clients come onboard with RedEye we always want to make sure we meet their expectations and more. Automation platform, Contour, they set us a target to increase their overall email conversion rate by 1% in a year and we

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