Luxury Gets Personal Italian Fashion Icon LUISAVIAROMA Increases ARPU 15% with Dynamic Yield Whether you feel your best in Gucci, Burberry or Dolce and Gabbana, Florence-based LUISAVIAROMA (LVR) offers the pinnacle of high fashion available online. To optimize every aspect of the luxury buying experience, LVR turned to Dynamic Yield after a history of heartbreak with personalization providers. Combining powerful machine learning algorithms with flexible merchandising rules, LVR achieved significant increases in revenue per user across several use cases, adding millions of dollars in top-line revenue. “Serving the right content to the right user is table stakes in eCommerce now, particularly for luxury fashion retailers, where the cost per acquisition is getting higher and high

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