KUPIVIP optimizes the mobile and web shopping journey for fashion enthusiastsKnown for its discounted prices for luxury items, KUPIVIP is Russia’s leading off-price fashion retailer. Considered a smart fashion shop, the brand earned its nickname by partnering with key brands to manage excess inventory. Doing so gives KUPIVIP the ability to provide its customers with access to apparel from high-street and designer brands up to 90% off. Additionally, their inventory is constantly changing, ensuring its selection is up-to-date in order to remain top-of-mind with customers. In order for a single business user to have the ability to quickly launch and optimize multiple campaigns, KUPIVIP turn to Dynamic Yield and its partner, Stellar Labs. By joining forces, the retailer has developed

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