Lamoda, the leading online fashion retailer in Russia, implemented website personalization at scale and converted more of its existing visitor base into paying customers. To achieve this, the company created over 160 unique visitor segments and automatically targeted each with personalized offers and messages based on purchase behavior, product preferences, and more. As a result, Lamoda realized a $15 Million increase in gross profit, a remarkable feat achieved using only one person on its team. “Our customers demand excellence from us. Working with Dynamic Yield helps us deliver a truly personalized and unique shopping experience.” Niels Tonsen, CEO of Lamoda Summary CASE STUDY Leading fashion retailer increases sales through robust personalization, granular visitor segmenta

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