Moss Bros. suits the modern man through personalizationMoss Bros., UK’s leading formalwear retailer, is an industry veteran. Founded in 1851, the company has over 130 stores as well as dedicated online sites for the United States, Ireland, and the UK, selling to customers all over the world. With a diverse customer base and versatile range of products, Moss Bros. sought to recreate the personal, tailored touch of its in-store experience for online shoppers. To pull this off, Moss Bros. teamed up with Dynamic Yield, using the powerful personalization platform to guide users to the perfect suit based on their distinct needs. After launching a number of experiments, the retailer was able to achieve several key business objectives, including a 9.7% uplift in revenue, a 5.4% increase

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