Adobe Customer Story Luxury made personal. L’Occitane wins customer loyalty by making email and direct mail more personalized with Adobe Campaign. “Adobe Campaign gives us a competitive edge in the luxury beauty industry. Other brands may blanket customers with aggressive offers, but we can be more targeted.” Anahita Besson, Director, Customer Loyalty, L’Occitane RESULTS SOLUTION Adobe Experience Cloud, including the Adobe Campaign solution within Adobe Marketing Cloud Adobe Customer Solutions RESPONSE RATE to Black Friday campaigns, increasing website traffic and driving sales Drives CUSTOMER LOYALTY through personalization instead of discounts Delivery SUCCESS RATE on over 4 million emails sent to its most loyal, high-value customers on Black Friday Accelerates email DEVELOPMENT a

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