Looking Back to Plan Ahead Marriott Rewards Hospitality/Travel Key Solution Areas: email marketing strategy Results: In December 2014, Marriott Rewards Generated 86.1% more revenue than December 2012 and 2013 | Increased click-to-open rate 20% year- over-year | Final email in Year in Review program tripled the December average of revenue per message delivered Marriott International, Inc. has been a leader in the hospitality space for more than 80 years by listening to what customers want and staying attuned to their behavior. This has led to innovative developments, including some full-blown transformations, at Marriott’s more than 4,100 properties spanning nearly 79 countries and territories across the globe. Reflection: An Important Component of Marketing Planning Yes Marketing has par

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