Using Display Advertising to Reactivate Lapsed Buyers and Inactive Subscribers Silver Star Brands Multi-channel Retail Key Solution Areas: Data analysis, data management, cross-channel win-back strategy, implementation Results: 275% ROI for the display ad test | 42% lift in email | 29% lift in online channels Keeping the sales funnel full can be a challenge for many brands because identifying prospects and getting them to engage often requires signicant planning and resources. But what if there was an untapped source of data right at your ngertips – people who are already familiar with your products and have a history with your brand? We’re talking about inactive subscribers. These are either “hand raisers” (people who have opted into a brand’s communication program but have no activit

Join for free to read