How Spartan Used Social Sharing to Grow Their Customer Base Spartan Health/Fitness Key Solution Areas: Customer Generator, Yesmail360i Results: Spartan’s customer acquisition program generated: 28% open rate increase, 7% average order value (AOV) increase, 353% return on investment (ROI), AOV for new customers was 4.5 times higher than Spartan’s new customer acquisition cost (CAC). Spartan: A Race to the Top Spartan: A Race to the Top Founded in 2010 by adventure racer Joe De Sena, Spartan, the world’s largest obstacle race and endurance brand pushes the bodies and minds of competitors to the limit across miles of unforgiving terrain while they conquer signature obstacles such as the Spear Throw, Bucket Brigade and Barbed Wire Crawl. The rst Spartan event brought more than 500 competito

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