Case Study
LONGWOOD - Drove Ticket Sale Efficiencies 70% Lower Than Goal
LONGWOOD’S GOALS & OBJECTIVES In the Fall of 2017, Longwood Gardens, a Pennsylvania public garden, tapped Dstillery to raise brand awareness and excitement for the fall season in key target markets, as well as drive ticket sales with an efficient cost per acquisition (CPA) of less than $35. DSTILLERY STRATEGY & SOLUTION To achieve Longwood’s objectives, Dstillery’s team helped the brand discover new audiences such as Recreational Sports Participants and Energy Savers. We then immediately activated these audiences through Dstillery’s DSP platform, Bartender. “Working with Dstillery has made a real impact to our business and how we approach our growth initiatives. I’m so impressed by the highly strategic, and directly actionable insights from the client services team--I look forw