Dstillery Finds High Value Subscribers for a Streaming Media Brand Posted on January 2, 2019 by Dstillery CHALLENGE In the Spring of 2018, a streaming media brand shifted focus from subscribers to high value subscribers and tapped Dstillery to find those users who will stay for at least three billing cycles. APPROACH By observing and analyzing the behaviors of subscribers who signed up for a streaming device bundle package and prepaid for two months, Dstillery created “High Value” subscriber Act-alike Audiences to find users similar to the streaming media brand’s most valuable customers. AUDIENCES Custom Act-Alikes Digital Antenna Users Streaming Device Shoppers HDTV Researchers Moving Services Shoppers Daily Fantasy Sports Enthusiasts Fantasy Football Enthusiasts Live Concert Fans Home Ne

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