OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2020 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. In order to ensure the Sidekicks Combo promotion message reached a new and interested audience in Singapore, Domino’s partnered with Outbrain to reach foodies in the discovery moment. Using Outbrain’s native discovery solutions, Domino’s amplified the message across premium sites such as The Straits Times, ChannelNewsAsia, BBC and Bon Apetit, buying on a cost per click model and optimizing towards orders — which enabled Domino’s to drive incremental online sales. Background To achieve this, Domino’s did the following: 1. Layered Outbrain’s proprietary interest-based Predictive Targeting 2. Employed Outbrain’s new fully-automatic Conversion Bid Strategy too

Join for free to read