IMM - Driving Up to 60% Performance Lift Across Four Major Brands
IMM - Driving Up to 60% Performance Lift Across Four Major Brands
1 PagesIMM, a full-service digital marketing agency that uses the The Trade Desk platform across all its accounts, tapped Dstillery’s high performance Crafted and Custom audiences in Q4 2017 to boost audience reach and relevance. DSTILLERY + IMM CASE STUDY Driving Up to 60% Performance Lift Across Four Major Brands DSTILLERY CUSTOM & CRAFTED AUDIENCES OUTPERFORM BRAND BENCHMARKS FUSING ROBOTIC AND DIGITAL TECHNOLOGY INTO IMMERSIVE ENTERTAINMENT EXPERIENCES ? Drove a 66% lift in CPA performance versus mid-funnel video campaign average ? Dstillery segments resulted in a 14% more efficient CPA than Sphero’s display campaign average VOIP-CALLING PIONEER ? Compared to the rest of the Connected TV campaign, Dstillery outperformed the average CPA by 31%, with Dstillery driving 6% of C
