Case Study
WOW! - Drove serviceable leads at 35% below goal
DSTILLERY + WOW! Drove serviceable leads at 35% below goal To learn more, email contact@dstillery.com WOW!’S GOALS & OBJECTIVES In early 2018, internet, cable, and phone provider, WOW! approached Dstillery to help drive new customer acquisition at an efficient cost per lead (CPL) for their residential products. DSTILLERY STRATEGY AND SOLUTION To help WOW! achieve their goals, Dstillery sought to reach customers who are moving and/or in-market to change service providers. Dstillery ran a Managed Services campaign with WOW! utilizing Dstillery’s Act-Alike, Retargeting, and Crafted Audience solutions. After seeing strong results with the initial test, the monthly budget grew by 75%, which included the Residential business line and the addition of other lines of business such as WOW!