Locally-Defined Targeting Results In Higher Engagement And Consumer Interaction
Locally-Defined Targeting Results In Higher Engagement And Consumer Interaction
1 PagesAbout Del Monte Foods • Well-known producer, distributor and marketer of quality, branded food and pet products in the US Objective • Drive sales for mature brand during the off season • Test response to targeting via display advertising Solution • Utilized offline consumer profile data, proprietary purchase-based data, and ATZ sub-ZIP geographies to test the effectiveness of targeting and media delivery Results •
