Employee health and wellness programs have traditionally focused on employers, often leading to inefficient and costly solutions. However, consumer-friendly apps and devices like MyFitnessPal and Fitbit are reshaping wellness by empowering individuals with more effective, user-friendly options. A "Consumer Wellness Strategy" allows employees to choose from leading wellness solutions, fostering higher engagement and continuous innovation. This approach is more affordable, boosts credibility, and lets employees maintain control of their health even after leaving the company, promoting sustained well-being.

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