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Grocery Chain Reverses The Trend Of Negative Sales With 10 Positive Quarters In A Row

Grocery Chain Reverses The Trend Of Negative Sales With 10 Positive Quarters In A Row

Valassis
Pages 1 Pages

    About Client • Regional grocery chain Objective • Acquire and retain new customers • Reach Hispanics o 41% of HHs in retailer footprint • Efficient distribution of store circulars Solution • Switch from PennySaver to RedPlum for mail delivery of circular inserts • Target high potential customers around the grocery stores Results Program started in Q2 2011, driving customer counts up immediately: • 378,000 in first

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