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Case Study

Consumer Electronics Company

Consumer Electronics Company

Valassis
Pages 1 Pages

Solution Story – Acquire New Customers Category: Consumer Electronics About Client • Consumer electronics company Client’s Objective • Create awareness and drive sales during key holiday shopping season Strategy Collaboration • Leveraged RAM study to gain additional insights on consumer response and recall after the campaign had ran • 8 page newspaper insert campaign ran during 2 key end of year shopping dates Results • Bot

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