Livingly Media, reaching over 20 million monthly readers across its four properties, ran a 100% programmatic business model for online advertising, relying exclusively on automated auction dynamics. They partnered with PubMatic to improve monetization for their premium inventory by implementing a Private Marketplace (PMP) strategy to expand their sales offering and tap into incremental budgets. In just three quarters, Livingly Media nearly doubled their total programmatic ad revenue with PubMatic while also increasing effective CPMs by more than 20% year-over-year. THE STORY BEHIND THE SUCCESS Livingly Media is the definitive platform for women seeking inspiration on the things that matter most to them. The company operates four web properties with a strong focus on championing amaz

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