Publicis Media Asia Pacific faced three key challenges when planning and buying programmatic advertising campaigns during the World Cup: Increased demand for sports inventory resulted in inflated CPMs Limited scale with site specific PMPs High data cost for generic audience segments CLIENT CHALLENGE Publicis Media Asia Pacific chose PubMatic’s Targeted PMP solution to deliver cost efficient audience targeting, reduced operational inefficiency and improved campaign performance. TARGETED PMPS ALLOWED: Buying teams to implement an audience-led strategy to avoid paying inflated CPMs for contextual targeting during the World Cup Easy planning and buying of predefined football-related audience segments built using unique data with matched volumes across PubMatic’s premium publishers P

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