For advertisers and publishers looking for the scale and data advantages of the open market, with the predictability and brand safety of direct sold campaigns, Private Marketplace – Guaranteed enables the best of both worlds. Through this powerful buying channel PubMatic enabled a 3X lift in yield for a leading global real estate publisher. THE STORY BEHIND THE SUCCESS: GLOBAL REAL ESTATE PUBLISHER One of the top real estate websites approached PubMatic with the goal of accessing greater programmatic direct budgets and driving incremental revenue for their business. As a long-term and successful client on RTB, the shift to programmatic direct transactions with fixed price and inventory guarantees was a natural next step in the evolution of our relationship. By reducing f

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