AppNexus + ? Livingly Media " CASE STUDY DETAILS—— LIVINGLY MEDIA ! Header Bidding with AppNexus Drives 10% Incremental Revenue Growth for Livingly Media In Two Months " “Header bidding is a smarter way to monetize inventory and it is as an innovative solution that allows true competition between guaranteed and RTB demand,” said Arel Lidow, VP of Product Management for AppNexus. “However, its important to work with the right header-bidding solution to avoid additional latency that can cause painful delays in the site load times. ! Livingly Media is a digital media company that publishes content geared toward smart, independent women: Livingly (lifestyle), Zimbio (entertainment news), Lonny (home décor and design), and StyleBistro (fashion and beauty). Together, these publications

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