With tools to autodetect ad slots and by leveraging the existing site ad taxonomy, PubMatic OpenWrap was integrated quickly. The PubMatic account teams worked closely with our teams to monitor and optimize set-up. Over a period of 90 days, PubMatic’s overall eCPM average doubled and it went from the 3rd to the leading demand partner in terms of revenue. Additionally, demand partners such as AdX saw a 12% increase in CPM, driving significant lift in yield and revenue increases. Tribal Football is one of the world’s leading football sites reaching over 90 million football fans every year. Headquartered in Australia, it has a significant global footprint and faced challenges in developing its programmatic channels outside of its home market. In 2017 Tribal Football implemented Pub

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