As a trusted source of business news and trends, it was important the programmatic auctions were not impacted by latency nor their demand decreased by an inefficient auction. OpenWrap allowed Toyo Keizai to maximize their programmatic demand and increase the number of integrated advertising partners while improving page load times and site visitor’s experience. Additionally, the enterprise analytics provided increased transparency and improved insights into performance, allowing them to better optimize their partners. SUCCESS BY THE NUMBERS THE STORY BEHIND THE SUCCESS “After implementing OpenWrap in September 2017, we’ve grown programmatic revenue and our CPMs increased compared to our previous waterfall set up. With the ability to easily manage multiple partners in a dashboa

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