For Panama, the 2014 elections were a turning point in the way elections were traditionally experienced in the country. For the first time in their history, the pulse of the entire electoral process turned digital, characterized by excessive use of social networks. Telemetro, a subsidiary of Medcom, partnered with Spredfast to create a new, engaging, and integrated experience with both on-line and on-air audiences. Live, On-Air & Web Soci

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