Case Study
Live, On-Air Social Integration Produced up to Nine Times the Volume of Twitter Conversation
Discovery Communications, the world’s #1 nonfiction media company, and Spredfast partnered to create engaging social experiences across the network both online and on-air. Integrating across 16 shows and specials, Discovery Communications successfully amplified social buzz, drove traffic and viewership, and provided fans with an opportunity to connect and interact with the programming in real- time. As a result of their social success, Disco