UK’s 4Music and Box TV Gains Significant Boost in Viewership Through On-Air Social Integration
UK’s 4Music and Box TV Gains Significant Boost in Viewership Through On-Air Social Integration
3 Pages4Music and Box TV partnered with Spredfast to integrate live, on-air Twitter polling results into the hour-long Tweet to Beat show, gaining a massive competitive edge within their target demographic. UK’s 4Music and Box TV Gains Significant Boost in Viewership Through On-Air Social Integration Case StudyCase Study Objectives: • Increase Tweet to Beat viewership within 16 – 34 year old demographic • Create a consistent format that incre
