Liftoff lowers VPN activation costs for SurveyMonkey’s FreeShield app The Challenge SurveyMonkey partnered with Liftoff to increase downloads and lower their cost per VPN activation on their FreeShield app for Android. They sought a full-service user acquisition partner to manage day-to-day tasks, including creative testing, user targeting, and campaign optimization. The Solution Since SurveyMonkey was already integrated with AppsFlyer for mobile at- tribution tracking and analytics, it was easy for Liftoff to start optimizing user acquisition efforts. AppsFlyer sent user acquisition and customer data to Liftoff, allowing us to build lookalike models of FreeShield’s most engaged Android users. This data includes key characteristics such as user demo- graphics, related app instal

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