Case Study: AppNexus + Liftoff | Powered by AppNexus | sales@appnexus.com | www.appnexus.com | ©2017 AppNexus Inc. All Rights Reserved. INTRODUCTION Liftoff is a mobile-first app marketing platform (DSP) that focuses primarily on performance advertisers. By applying machine learning technology, lookalike audiences and dynamic creative, Liftoff is able to identify users with a strong likelihood to engage and deliver high-performing ads that generate revenue- producing installs and post-install conversions. Liftoff offers best-in-class technology to optimize all aspects of app install and retargeting campaigns including selection of ad inventory, audience profiling and targeting, programmatic bidding, and ad creative. THE CHALLENGE To apply machine intelligence at a glo

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