USA TODAY Increases App Opens 386% with Liftoff CASE STUDY | NEWS APP The Challenge USA TODAY is a national media company that distributes news and entertainment content across print, digital, social and video platforms. USA TODAY’s news sites reach more than 85M unique visitors a month across all of its digital platforms, including their free mobile app. To further increase reach of its mobile app, USA TODAY approached Liftoff to run a mobile user acquisition campaign targeting Android devices in the United States. Through this campaign, USA TODAY wanted to reach qualified consumers who would download and use its free mobile app, driving new app installs and increasing app opens within their CPI targets. The Solution The first step was to receive all relevant postback data

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