Liftoff UA Campaign Increases Activations 297% for Ibotta’s Unique Shopping App CASE STUDY | USER ACQUISITION The Challenge Ibotta, headquartered in Colorado, contacted Liftoff to run a user acquisition campaign for their unique cash back app on iOS in the United States. The Ibotta rewards app allows users to get cash back on everyday purchases and save money with online offers. Their goal was to increase activations, i.e. new users trying the app for the first time. Prior to launching the campaign, Liftoff analyzed the Ibotta app user flow to better understand how users engage with the app. Ibotta sent postbacks to Liftoff from AppsFlyer, a leading mobile app tracking & attribution analytics platform. For thorough campaign tracking and optimization, the most relevant postback ev

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