Liftoff Increases Install-to-Order Rates by 72.2% for Talabat
Liftoff Increases Install-to-Order Rates by 72.2% for Talabat
2 PagesLiftoff Increases Install-to-Order Rates by 72.2% for Talabat The Challenge Talabat, owned by Delivery Hero, is the premier internet restaurant delivery service based in Kuwait. Talabat reached out to Liftoff with a mobile user acquisition challenge. Talabat operates across 6 Middle-Eastern countries, however their initial UA campaign was targeted at hungry Saudi Arabian customers on iOS. Their main KPIs included lowering cost-per-installs (CPI), lowering cost-per-action (CPA), and raising the percent of people who install and place an order, measured by install-to- action (ITA) rate. The Talabat iOS campaign in Saudi Arabia began by sending all postback data to Liftoff from adjust, a leading mobile app tracking & attribution analytics platform. Postback data included installs
