Case Study
Liftoff increases Viva Slots Vegas game plays by 588% for Rocket Games
Liftoff increases Viva Slots Vegas game plays by 588% for Rocket Games The Challenge Rocket Games, one of the largest independent social casino game devel- opers, employed Liftoff to boost the amount of engaged users who played their free mobile classic casino game, Viva Slots Vegas. The Solution After trying multiple vendors, Liftoff won the trust of Rocket Games to run mobile user acquisition campaigns. The main KPIs measured were Return On Ad Spend (ROAS) within a few days of a new app install and user reten- tion rates (opening and playing Viva Slots Vegas). Postback data on installs and in-app events from Adjust, a leading mobile attribution and marketing analytics platform, were sent to Liftoff. Proprietary machine learning technology uses this data to define Viva Slots Vegas